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Digital Commerce

The new stakes of the omnichannel digital commerce
VISEO assists you with the digital devices addressing the e-commerce stakes, from the recommendation to the implementation.

In spite of the appearances, the digital commerce revolution is only beginning. New stakes appear around three main basis:

  • Deploy (BtoB) and optimize (BtoC) the e-commerce as we know it
  • Imagine and develop new consumer trends (m-commercer, terminals, drive…)
  • Rethink the point of sale by introducing new digital means for the customer, the sales person and the location


To meet these new expectations, VISEO assists you through all the phases:

  • Technical recommendations and marketing
  • Management and creation of e-commerce platforms implementation projects and catalog management (hybris, Demandware, Prestashop),
  • Animation of the new digital devices.



Pernod: technical and functional audit report of the e-commerce platform

KOOKAÏ: guidance during the digitalization of point of sales project

Samsung: specification and management of the implementation of a Product Locator

Rue Du Commerce: management of the launch of the “Ma boutique Express” device

Albéa: product catalog portal to order samples creation of m-commerce and customer loyalty applications

Solution Managers

Mélisande BOUSQUET is a Consulting Director for NOVEDIA, the digital agency of the VISEO Group.

She started her professional career with international retailers, initially as a Point of Sales Manager, becoming a Marketing Manager and finally achieving the position of E-commerce and CRM Manager. She has always placed customer satisfaction at the top of her priorities.

Mélisande supervises the digital commerce activities for NOVEDIA and accompanies international retailers in defining their digital strategy and helping them to think and implement multi-channel process.

The way she thinks of how to bring digital in the point of sale or e-commerce questions is always from a customer point of view. Digital must be focused on how to offer a multi-channel purchase journey to customers.


With 15 years of experience in selling applicative and technologic solutions, Eric MATTERN specialized in applicative Open Sources solutions such as CMS, portals, GED, e-commerce or framework.

For VISEO, Eric is in charge of developing the digital commerce offer within an agency dedicated to this subject. He takes care of the positioning strategy, the promotion work for the market, the relation with the software editors, and the development of his implementation team.

Eric is also very fond of marketing for technology, digital transformations, and innovation through Lean and Agile approaches.